Lead Generation
Customers are vital to your SoHo business


Everyone knows and if you have a soho business you are well aware of the need for customers. Probably even desperate for them. You can not have a business of any type without customers. Customers buy what ever you are selling. Now I realize that there are many home businesses that focus more on recruiting than on getting customers but the reality of it is this. If you want your business to be solid you need a solid base of buying customers. So how do you get customers for your soho business? There are a ton of ways to get customers.
 

Flyers or sizzle cards for Leads
 

I have, in the past, spent many hours passing these out. I've gone from parking lot to parking lot putting flyers on cars, on office doors. Either way, they did do their job as far as getting me people to talk to. I got calls. This was extremely time comsuming and I had to make an enormous amount of calls.
 

Post Signs for Leads
 

I also tried Signs. I put them out. A lot of Nevada seems to be solid rock but still I went around pounding signs into the ground, hanging them on fences and any place else I thought looked good. I Don't really think those did even as well as the flyers.
 

Car Signs for Leads
 

Car signs. Yes we had one. We had it stickered to the our back windshield. Great big and bold. I think we got one call from that.
 

Business cards for Leads
 

I went around to a lot of local businesses and requested that they let us put our cards in their stores. Many of them did. We hardly received enough of a response on that to even mention it, but here it is.
 

Wear the button for Leads
 

Yes, I wore the button. The big white button with the words " Lose weight now ask me how!" I don't think I ever had anyone ask but I can imagine what they were thinking!
 

SoHo Leads
 

Newspaper Ads for Leads
 

Newspaper ads, if you want your ad in a paper that will do any good at all, it will cost you an arm and a leg. Again, like flyers we did the Pennysaver and other local paper ads. They are pretty cheap but the results are almost exactly the same as those flyers with the same people looking for a freebie.
 

SoHo Leads
 

Purchasing leads
 

This at first glance appears to be the easiest. The idea is you buy leads from a lead company. These are supposed to be targeted. Targeted to what your doing. They are already looking for a working at home business or looking for the products that you are selling. Sounds great right? You will call these leads and the person on the other end will be begging to join your business and buy your products. Unfortunately, this is usually not the case, not even close. Many of the calls go bad from the get-go. They have been put on a list and have been called so many times, they will want nothing to do with you or your business. Some of them simply filled out a form to get some free thing or another and without even realizing it they were added to a list and then sold to you and maybe others. Even if they are looking at a work at home business or some nutritional products you still have to sell them on what you've got. No matter how many times your upline says the products sell themselves, nothing actually sells itself.
 

Want a better way? How else can you get customers? You can buy your customers. That is what I do. I buy my customers now.
 

Stop buying leads! Leads are an expensive way to build your soho business and the results are usually minimal. Buy customers not leads. Its good business.
 

Buy customers not leads to build your home business.
 

 

 

 

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